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Big Data: 4 Features and Its Big Impact on Business

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  Big Data in Business leads to a large set of unstructured and semi-structured information collected from multiple sources. The sources are customer contact databases, medical & patient records, business transaction history, social networks, AI & ML applications, and scientific experiments. Nowadays, companies are directing on enhancing their data architecture, connecting data, and discarding legacy systems. Big Data has a great impact on business since it helps companies efficiently manage massive amounts of data. On this blog, you will learn these points: 1. Impact of Big Data on Business Banking, Financial Services and Insurance (BFSI) Retail, Marketing and Advertising Manufacturing and Automobile Logistics, Media and Entertainment Oil and Gas and Petroleum 2. 4-Features of big data required for business growth Data Collection Storage of Data Data Analysis Data Visualization The Impact of Big Data on Business With the help of big data, businesses strive to offer improved cu

6 Benefits of Big Data Analytics for E-Commerce

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  The number of digital buyers worldwide has reached 1.92 billion in 2019, which is a quarter of the world’s population. On Amazon alone, there were 120 million products as of April 2019. With such a huge volume of digital transactions going on. It goes without saying that big data analytics has a significant influence on the E-commerce industry.  In this article, I will highlight 6 ways E-commerce benefits from big data analytics.  Table of content What is Big Data Analytics? Track shopper’s buying journey Personalized experience Improved buyer sentiment analysis Better customer service Optimized pricing Demand forecasting What is Big Data Analytics? Big data analytics means the process of harnessing these large data sets to reveal hidden patterns, market trends, customer preferences, etc. With the help of big data analytics, business owners are empowered to derive values from information and make optimal business decisions.  In eCommerce, big data analytics not only helps business ow