6 Benefits of Big Data Analytics for E-Commerce
The number of digital buyers worldwide has reached 1.92 billion in 2019, which is a quarter of the world’s population. On Amazon alone, there were 120 million products as of April 2019. With such a huge volume of digital transactions going on. It goes without saying that big data analytics has a significant influence on the E-commerce industry. In this article, I will highlight 6 ways E-commerce benefits from big data analytics. Table of content What is Big Data Analytics? Track shopper’s buying journey Personalized experience Improved buyer sentiment analysis Better customer service Optimized pricing Demand forecasting What is Big Data Analytics? Big data analytics means the process of harnessing these large data sets to reveal hidden patterns, market trends, customer preferences, etc. With the help of big data analytics, business owners are empowered to derive values from information and make optimal business decisions. In eCommerce, big data analytics no...